Launch NY is thrilled to announce a commitment of up to $250,000 into Refraction, a Buffalo-based technology startup transforming the way used auto dealerships engage in e-commerce. Founded in 2023 by Jason Schwinger and Jason Bartz, Refraction has already completed its first pilot project with a Buffalo auto dealer and is gearing up to scale its innovative platform into the broader used car dealership market in 2025. Bartz formerly served in a number of roles at the region’s first unicorn, ACV Auctions.